⚡ Smart Snacks. Real Ingredients.

BETTER
CHOICES.
RIGHT HERE.

New Zealand's freshest gym vending experience — AI-powered, locally curated, fully managed. One nudge is all it takes.

💥 FUEL YOUR DAY!

Nudge AI cooler
Our Origin Story

THE NUDGE STORY

Founded by husband and wife team Mhairi and Marcus Waring, NUDGE was born from a simple belief: training hard is only part of the equation.

After years in the fitness industry, we saw the same problem over and over — gym members pushing their limits inside, then grabbing whatever junk was closest on the way out. It didn't add up.

So we built the fix. NUDGE makes quality nutrition available exactly where it's needed most — inside the gym. Hand-selected, locally sourced products from brands you can trust, delivered through AI-powered smart vending technology that actually works.

Created by people who understand the industry, we help members make better choices, one visit at a time.

🇳🇿   NZ OWNED & OPERATED   🇳🇿
Marcus and Mhairi Waring
100%Hand Picked
NZ 🇳🇿Local Brands
AIPowered Fridge
What's Inside

CLEAN FUEL FOUR WAYS

Drinks
POPULAR
Category 01
DRINKS

Protein shakes, electrolyte waters, kombuchas and cold brew coffees. Hydration that does more than just quench.

Snacks
BEST SELLER
Category 02
SNACKS

Protein bars, nut mixes, rice cakes and jerky. Real ingredients, no nasty fillers — snacking done right.

Boosts
NEW
Category 03
BOOSTS

Pre-workouts, recovery shots and collagen blends. The edge you need, before and after every session.

Treats
Category 04
TREATS

High-protein cookies, clean chocolate and guilt-free bites. Because rewards matter too.

PROUDLY SUPPORTING LOCAL BRANDS

The Showdown

NUDGE VS TRADITIONAL

POW!
⚡ NUDGE
Hand-selected, clean products

Every product earns its spot — no junk, no compromise.

🇳🇿
Local NZ & Australian brands

Supporting homegrown businesses your members actually trust.

🎯
Tailored to your members

Your gym, your community, your product mix.

🤖
Modern, smart AI technology

AI-powered fridge with real-time inventory tracking and insights.

🙌
Fully managed end-to-end

We handle everything — you focus on running your gym.

💤 TRADITIONAL
Limited, mainstream selections

Same old brands, low margins, no personality.

✈️
Often imported, less local support

Products that don't connect with Kiwi communities.

📦
One size fits all approach

Same machine, same stock, same story everywhere.

📟
Outdated vending solutions

Clunky tech, constant jams, frustrated members.

😤
More admin, more hassle

Restocking headaches and stockout surprises.

Partner With Us

FOR GYM OWNERS

Zero cost, zero hassle, zero risk. We install and manage everything — you just earn a commission and give your members the upgrade they deserve.

$0
Zero Upfront Cost

No capital investment. No installation fees. We supply, stock, and maintain everything — at our expense.

💰
Commission Revenue

Earn 10% of every sale made in your gym. Passive income that rewards your member traffic.

🤖
Fully Managed

Real-time AI data means we know what's running low before you do. Zero admin on your side.

💰 COMMISSION CALCULATOR
DRAG THE SLIDER — SEE YOUR POTENTIAL EARNINGS AT 10% COMMISSION
500
GYM MEMBERS
$38EST. / WEEK
$163EST. / MONTH
$1,950EST. / YEAR

* Estimates based on avg $5 spend per member visit, 30% weekly visit rate, at 10% commission. Actual results vary.

Ready to give your members
the nudge they need?

Book a no-obligation chat with Mhairi or Marcus. Takes 20 minutes.

BOOK A CHAT
Get in Touch

SEND THE SIGNAL

We'd love to hear from you — whether you're a gym owner ready to partner up, a brand wanting to get stocked, or just curious about what we do.

📍
Auckland, New Zealand

🕐 RESPONSE TIME

We aim to respond within one business day. For urgent questions, call us directly.

✅ KAPOW! Message received — we'll be in touch soon.