New Zealand's freshest gym vending experience — AI-powered, locally curated, fully managed. One nudge is all it takes.
💥 FUEL YOUR DAY!
Founded by husband and wife team Mhairi and Marcus Waring, NUDGE was born from a simple belief: training hard is only part of the equation.
After years in the fitness industry, we saw the same problem over and over — gym members pushing their limits inside, then grabbing whatever junk was closest on the way out. It didn't add up.
So we built the fix. NUDGE makes quality nutrition available exactly where it's needed most — inside the gym. Hand-selected, locally sourced products from brands you can trust, delivered through AI-powered smart vending technology that actually works.
Created by people who understand the industry, we help members make better choices, one visit at a time.
Protein shakes, electrolyte waters, kombuchas and cold brew coffees. Hydration that does more than just quench.
Protein bars, nut mixes, rice cakes and jerky. Real ingredients, no nasty fillers — snacking done right.
Pre-workouts, recovery shots and collagen blends. The edge you need, before and after every session.
High-protein cookies, clean chocolate and guilt-free bites. Because rewards matter too.
Every product earns its spot — no junk, no compromise.
Supporting homegrown businesses your members actually trust.
Your gym, your community, your product mix.
AI-powered fridge with real-time inventory tracking and insights.
We handle everything — you focus on running your gym.
Same old brands, low margins, no personality.
Products that don't connect with Kiwi communities.
Same machine, same stock, same story everywhere.
Clunky tech, constant jams, frustrated members.
Restocking headaches and stockout surprises.
Zero cost, zero hassle, zero risk. We install and manage everything — you just earn a commission and give your members the upgrade they deserve.
No capital investment. No installation fees. We supply, stock, and maintain everything — at our expense.
Earn 10% of every sale made in your gym. Passive income that rewards your member traffic.
Real-time AI data means we know what's running low before you do. Zero admin on your side.
AI-powered insights — we restock proactively, zero downtime.
Tailored to your gym's community and dietary preferences.
New products rotated in to keep members coming back.
A quality offering that genuinely differentiates your gym.
Book a no-obligation chat with Mhairi or Marcus. Takes 20 minutes.
We'd love to hear from you — whether you're a gym owner ready to partner up, a brand wanting to get stocked, or just curious about what we do.
🕐 RESPONSE TIME
We aim to respond within one business day. For urgent questions, call us directly.